Free Tool
Schema Generator
Generate Schema.org structured data in JSON-LD format for your website. Select a schema type, enter your information, generate the markup, and copy it for implementation.
Organization & Identity
Website & Content
Search & FAQ
Commerce
Events & Education
Other
Your schema is generated entirely in your browser and is not sent to any external service. Always validate generated markup with Google's Rich Results Test before deploying.
What Is Schema Markup?
Schema markup is a standardized format for describing your content to search engines. Using the Schema.org vocabulary, you tell Google and AI engines exactly what your content is — an article, a product, a FAQ, an event — in a format they can parse with certainty. Without schema, search engines guess what your content is based on HTML structure and content analysis. With schema, you tell them directly.
Structured data removes ambiguity and enables features that would not otherwise be possible: rich results like star ratings, FAQ accordions, and breadcrumb trails in search results, as well as entity understanding that powers Knowledge Graph entries and AI-generated answers.
What Is JSON-LD?
JSON-LD (JavaScript Object Notation for Linked Data) is the format Google explicitly recommends for structured data. It is a script tag containing a JavaScript object that describes your content, placed in the <head> or <body> of your page.
JSON-LD is preferred because it separates data from presentation (no inline attributes in your HTML), it is easy to read and maintain, and it can be injected dynamically via CMS, tag manager, or server-side rendering. Microdata and RDFa are legacy formats that still work but are not recommended for new implementations.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Example Company",
"url": "https://example.com"
}
</script>How to Use the Schema Generator
- Select a schema type — choose the Schema.org type that matches your content (e.g., Article for blog posts, Product for product pages, FAQPage for Q&A pages).
- Enter your information — fill in the relevant fields. Required fields are marked with an asterisk. Optional fields can be left blank and will be omitted from the output.
- Generate the schema — click "Generate Schema" to produce valid JSON-LD. The tool validates your input and highlights any errors.
- Review the output — the generated JSON-LD appears in a formatted code block. Toggle "Show as <script> tag" to see it wrapped in the HTML script tag.
- Copy the JSON-LD — click "Copy Schema" to copy the markup to your clipboard, or "Download JSON" to save it as a file.
- Add it to your page — paste the JSON-LD into the
<head>or<body>of the page it describes.
Supported Schema Types
The Schema Generator supports 24 Schema.org types across six categories:
Organization & Identity
- Organization — Define your brand or company as an entity for search engines and AI systems.
- Local Business — Define a local business with address, opening hours, and geo coordinates.
- Person — Define a person as an entity — useful for authors, founders, and team members.
- WebSite — Define your website as an entity, including potential search action.
Website & Content
- WebPage — Define a generic web page with breadcrumbs and author info.
- Article — Define an article, blog post, or news story.
- BlogPosting — Define a blog post — a subtype of Article.
- NewsArticle — Define a news article.
- BreadcrumbList — Define the breadcrumb navigation hierarchy for a page.
Search & FAQ
- FAQPage — Define a page with frequently asked questions and their answers.
- HowTo — Define step-by-step instructions for a task.
Commerce
- Product — Define a product with pricing, availability, and reviews.
- Offer — Define an offer for a product or service.
- Review — Define a single review of a product, service, or business.
- AggregateRating — Define an aggregate rating from multiple reviews.
Events & Education
- Event — Define an event — physical or online — with location and offers.
- Course — Define an educational course.
- LearningResource — Define a learning resource — a guide, tutorial, or educational content.
Other
- JobPosting — Define a job posting with location, salary, and employment type.
- Recipe — Define a recipe with ingredients, instructions, and nutrition info.
- SoftwareApplication — Define a software application with download info and ratings.
- VideoObject — Define a video with duration, thumbnail, and publisher.
- ImageObject — Define an image with dimensions, creator, and license.
- ItemList — Define a list of items with positions.
Schema Markup Best Practices
- Use accurate information — every property in your schema should reflect real, accurate data about your content, organization, or product.
- Mark up content that exists on the page — the content described in your schema must be visible on the page. Marking up hidden content can trigger manual actions.
- Keep structured data consistent with visible content — if your schema says a product costs $29, the page should show $29. Mismatches between schema and visible content are a common cause of lost rich results.
- Use the appropriate schema type — choose the Schema.org type that matches your content. Do not use Product schema on a non-product page, or Review schema on a non-review page.
- Do not invent properties — only use properties defined on Schema.org. Inventing properties or using non-standard types can cause validation errors and prevent rich results.
- Keep URLs accurate — all URLs in your schema should be valid, canonical, and use HTTPS.
- Keep structured data updated — when content changes, update the schema to match. Stale schema with outdated dates, prices, or availability is worse than no schema.
- Validate before deploying — always test your markup with Google's Rich Results Test before publishing.
Schema markup does not automatically guarantee rich results or enhanced search appearance. Google decides whether to display rich results based on content quality, relevance, and other factors. Schema makes your content eligible — it does not guarantee display. For a deeper understanding, read our Schema Markup Complete Guide.
Why this matters
Schema markup is the language machines speak. Structured data tells search engines and AI engines exactly what your content is — an article, a product, a FAQ, an event — in a format they can parse with certainty. Sites with clear structured data are more likely to appear in rich results, knowledge panels, and AI-generated answers.
Related Resources
- Technical SEO services — ensure your site is crawlable, indexable, and technically sound.
- On-Page SEO services — optimize individual pages for search visibility.
- SEO Audits — identify technical and content issues holding back your search performance.
- Answer Engine Optimization (AEO) — optimize your content to appear in answer features and AI-generated responses.
- Generative Engine Optimization (GEO) — optimize for visibility in AI-powered search engines like ChatGPT and Perplexity.
- Schema Markup: The Complete Guide — a comprehensive guide to structured data implementation.
- GEO Explained: The Complete Guide — how to optimize for AI-generated answers.
- HTML Headings Checker — verify your heading hierarchy for SEO and AI extractability.
- Canonical Tag Checker — ensure your canonical tags are correct to prevent duplicate content issues.
Frequently Asked Questions
Schema.org is a collaborative project by Google, Microsoft, Yahoo, and Yandex that defines a vocabulary of structured data types and properties. It provides a standardized way to describe your content to search engines and AI systems using types like Article, Product, Event, and FAQPage.
JSON-LD (JavaScript Object Notation for Linked Data) is the format Google recommends for structured data. It is a script tag containing a JavaScript object that describes your content, placed in the head or body of your page. It separates data from presentation, making it easy to implement and maintain.
Schema is not a direct ranking factor, but it enables rich results (star ratings, FAQ accordions, breadcrumbs) that increase click-through rate, and it helps Google and AI engines understand your content — which indirectly improves rankings and visibility in AI-generated answers.
No. Schema markup makes your content eligible for rich results, but Google decides whether to display them based on quality, relevance, and other factors. Always validate your markup with Google's Rich Results Test and ensure it matches your visible page content.
Use the schema type that matches your content: Article for blog posts, Product for product pages, FAQPage for Q&A pages, HowTo for instructional content, LocalBusiness for local business listings, and BreadcrumbList for navigation hierarchy. Never use a schema type that does not match your actual content.
Add JSON-LD in the <head> or <body> of the page it describes. Each page should have schema that matches its own content. Do not put Organization schema on every page — put it on the homepage and reference it from other pages via the publisher property.
Yes. You can include multiple JSON-LD script tags on a single page — for example, Article schema for the content and BreadcrumbList for navigation. You can also nest types (e.g., a Product with an Offer and AggregateRating). Just ensure each type matches visible content on the page.
Yes. The content described in your schema must be visible on the page. Marking up content that is not displayed, or using schema types that do not match your content, can trigger manual actions and loss of rich results. Always match schema to visible content and validate before deploying.
Yes. This tool generates valid JSON-LD markup for 20+ Schema.org types. Select a type, enter your information, generate the schema, and copy it to your website. The tool runs entirely in your browser — no data is sent to any server.
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