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Insights from the search engine frontier.

Deep dives into SEO, AEO, GEO, AI search, and the technical strategies that get you found — and cited.

GEOAug 12, 2026·8 min read

What Is GEO (Generative Engine Optimization)?

GEO is the practice of optimizing content so AI-powered search engines — ChatGPT, Perplexity, Google AI Overviews — cite your brand in their generated answers. Here's how it works.

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AEOJul 28, 2026·6 min read

AEO vs SEO: What's the Difference?

SEO optimizes for ranking. AEO optimizes for being the answer. They overlap but require different strategies. Here's how to think about both.

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Industry NewsJul 10, 2026·7 min read

How AI Overviews Are Changing Search

Google's AI Overviews generate answers at the top of results. Here's what that means for your traffic, your strategy, and your visibility.

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SEOJun 22, 2026·10 min read

Technical SEO Checklist for 2026

A comprehensive, actionable technical SEO checklist covering crawlability, indexation, Core Web Vitals, structured data, and AI-readiness.

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Industry NewsAug 29, 2026·8 min read

Google Says GEO/AEO Isn't Separate From SEO — Here's What That Actually Means

Google's May 2026 official guide states that optimizing for generative AI search is still SEO, not a separate discipline. Here's what that means for your strategy.

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AEOJun 5, 2026·9 min read

Schema Markup for AI Visibility

Structured data is how AI engines understand and cite your content. Here's the schema you need for SEO, AEO, and GEO in 2026.

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