Structured Data & Schema
Structured Data
A standardized format for providing information about a page and classifying its content for search engines.
Definition
Structured Data & SchemaStructured data is a standardized format for providing information about a page and classifying its content for search engines. It uses vocabularies like Schema.org and formats like JSON-LD to describe entities, relationships, and page content. Structured data enables rich results and helps AI systems understand content.
Why it matters
Structured data is the primary way to communicate page content to search engines and AI systems in a machine-readable format.
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