SERP & Search Appearance
Rich Results
Search results enhanced with additional information from structured data, such as ratings, prices, or events.
CurrentLast updated: 2026-09-16
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Definition
SERP & Search AppearanceRich results (formerly rich snippets) are search results enhanced with additional visual information from structured data. Examples include star ratings, event dates, recipe details, and product prices. Rich results improve SERP visibility and click-through rates.
Why it matters
Rich results make listings more visually prominent and informative, improving click-through rates.
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