Structured Data & Schema

Schema Markup

The implementation of Schema.org vocabulary on a page, typically in JSON-LD format.

CurrentLast updated: 2026-09-16
Back to glossary

Schema markup is the implementation of Schema.org vocabulary on a web page to provide structured data to search engines. It is most commonly implemented in JSON-LD format. Schema markup tells search engines what a page is about — what product it describes, what organization it represents, what event it announces.

schemamarkupstructured-data

Let's talk

Your next customer might not click a blue link — they'll ask an AI. Be the answer.

Book a free strategy call and I'll audit your visibility across Google, AI Overviews, ChatGPT, and Perplexity — then map out exactly what it takes to be found and cited.