About
I don't just do SEO. I engineer visibility.
I started in digital marketing in 2012, co-founded Muniwar Technologies and Avyud Academy in 2015, and went independent in 2018. Since then, I've helped brands get found on Google, cited by AI Overviews, and recommended by ChatGPT. Here's how I got here — and why it matters for you.
I started in digital marketing in 2012, learning the fundamentals of SEO, content, and how people find businesses online. In 2015, I co-founded Muniwar Technologies and Avyud Academy. For three years, I built both businesses from the ground up — delivering digital marketing services, SEO, and professional training. I wore every hat: strategy, sales, delivery, and execution. Those years taught me how search works from the inside, and how to get results with limited resources.
In 2018, I went independent. I wanted to go deeper on specialist work — technical SEO, content strategy, and the kind of audits that most generalist agencies can't do well. I built a practice around B2B SaaS, language-tech, and content-driven businesses.
By 2023, I noticed something: clients were ranking well, but their traffic was flat. Why? Because Google was answering questions directly. Featured snippets were stealing clicks. People Also Ask boxes were keeping users on Google's page. The blue links I'd spent years optimizing were becoming less relevant.
So I adapted. I started optimizing not just for ranking, but for being the answer. I restructured content for extractability. I built FAQ schema strategies. I tracked snippet capture rates. That work became what I now call AEO — Answer Engine Optimization.
Then in 2024, everything shifted again. ChatGPT launched search. Google rolled out AI Overviews. Perplexity started answering questions with citations. Suddenly, being ranked wasn't enough — you needed to be cited by AI. That's when I developed GEO — Generative Engine Optimization.
Today, I work with founders, marketing heads, and agencies who understand that search has fundamentally changed. They don't need someone who only knows traditional SEO. They need someone who understands how AI Overviews surface content, how ChatGPT decides what to cite, and how to build visibility across every search surface — not just Google's blue links.
That's what I do. From SERPs to LLMs — visibility, engineered.
My philosophy
Three principles that guide every engagement
Technical first
You can't build a house on a broken foundation. Every engagement starts with technical health — crawlability, indexation, speed, and architecture. Without that, nothing else works.
Answers, not just rankings
Ranking #1 means less if Google displays a competitor's answer above you. I optimize for being the answer — featured snippets, PAA boxes, and AI-generated responses.
Built for what's next
Search is changing faster than ever. I build strategies that work today and are resilient to tomorrow's algorithm updates and AI engine evolution.
Experience
A timeline of expertise
2012
Started in digital marketing
Began my career in digital marketing — learning SEO, content, and the fundamentals of how people find businesses online. The foundation of everything that came after.
2015
Co-founded Muniwar Technologies & Avyud Academy
Co-founded Muniwar Technologies and Avyud Academy. Built and grew both businesses from the ground up, delivering digital marketing services, SEO, and professional training. Spent three years wearing every hat — sales, delivery, strategy, and execution.
2018
Went independent
Left Muniwar and Avyud to go solo. Launched as an independent consultant focused on technical SEO and content strategy for B2B SaaS and language-tech companies. The freedom to go deep on specialist work was worth the leap.
2023
Pioneered AEO
Recognized early that featured snippets and People Also Ask were becoming the real estate that mattered. Developed AEO methodologies for snippet capture and voice search — optimizing for being the answer, not just the result.
2024
Embraced GEO
When AI Overviews and ChatGPT search launched, I built frameworks for tracking and optimizing AI citations. One of the first consultants to offer GEO as a distinct service alongside SEO and AEO.
2026
Full-spectrum visibility
Today, I help companies build visibility across every search surface — traditional SERPs, AI Overviews, ChatGPT, Perplexity, and whatever comes next. SEO, AEO, and GEO as one connected strategy.
Tools & platforms
The stack I use to get results
Proficient across the full SEO, AEO, and GEO toolchain — from crawl and analysis to AI citation tracking.
SEO Platforms
AEO / GEO & AI Tools
Technical / CMS
Content & Research
Analytics & Reporting
Let's talk
Your next customer might not click a blue link — they'll ask an AI. Be the answer.
Book a free strategy call and I'll audit your visibility across Google, AI Overviews, ChatGPT, and Perplexity — then map out exactly what it takes to be found and cited.