Services
Generative Engine Optimization
Optimize content for AI Overviews, ChatGPT, Perplexity, and Gemini citations. Structured data for LLM readability, entity-based content strategy, and AI-answer inclusion.
Why it matters now
Your next customer might not click a blue link — they'll ask an AI. When someone asks ChatGPT, Perplexity, or Google's AI Overviews for a recommendation, the AI generates an answer from its training data and live search. GEO ensures your brand is the entity those engines cite. This is the new frontier of search visibility.
My approach
Entity optimization: build a clear, consistent brand entity across your site and the web
Structured data for LLM readability: schema markup that helps AI models parse and cite your content
Content authority signals: depth, expertise, and source credibility that AI engines weight heavily
Citation-worthy content: data, original research, and definitive answers that AI naturally references
AI Overview tracking: monitor when and how your brand appears in AI-generated answers
Digital PR for entity reinforcement: build mentions across authoritative sources AI models trust
Tools I use
What you get
- Entity optimization strategy and knowledge graph alignment
- Structured data implementation guide for AI readability
- AI citation tracking dashboard
- Content recommendations for citation-worthy authority
- GEO visibility report across AI engines
- Digital PR roadmap for entity reinforcement
Frequently asked questions
GEO is the practice of optimizing content so that AI-powered search engines — ChatGPT, Perplexity, Google AI Overviews, Gemini — cite and reference your brand in their generated answers. It focuses on entity clarity, structured data, and content authority signals that LLMs weight heavily.
Yes. I monitor when your brand appears in AI Overviews, ChatGPT responses, and Perplexity answers for target queries. This includes tracking citation frequency, context, and competitor share of voice across AI engines.
No — it's extending it. Traditional search still drives the majority of traffic. GEO ensures you're visible in the growing segment of AI-powered search. The two work together: strong SEO foundations make GEO more effective, and GEO future-proofs your visibility.
Free tools for GEO
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Let's talk
Your next customer might not click a blue link — they'll ask an AI. Be the answer.
Book a free strategy call and I'll audit your visibility across Google, AI Overviews, ChatGPT, and Perplexity — then map out exactly what it takes to be found and cited.