Structured Data & Schema
Schema.org
A collaborative vocabulary for structured data markup, maintained by Google, Microsoft, Yahoo, and Yandex.
CurrentLast updated: 2026-09-16
Back to glossary
Definition
Structured Data & SchemaSchema.org is a collaborative vocabulary for structured data markup, created by Google, Microsoft, Yahoo, and Yandex. It provides a standardized set of types and properties for describing entities, content, and relationships. Schema.org is the most widely used structured data vocabulary on the web.
schemavocabularystructured-data
Related terms
Let's talk
Your next customer might not click a blue link — they'll ask an AI. Be the answer.
Book a free strategy call and I'll audit your visibility across Google, AI Overviews, ChatGPT, and Perplexity — then map out exactly what it takes to be found and cited.