SERP & Search Appearance
Rich Snippet
An older term for search results enhanced with structured data. Now generally called rich results.
Industry TermLast updated: 2026-09-16
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Definition
SERP & Search AppearanceRich snippet is an older term for search results enhanced with additional information from structured data. Google now refers to these as "rich results." They include enhanced visual elements like ratings, prices, and event information.
snippetstructured-dataserp
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