SEO Fundamentals
SERP
The page displayed by a search engine in response to a user query.
CurrentLast updated: 2026-09-16
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Definition
SEO FundamentalsSERP stands for Search Engine Results Page. It is the page a search engine displays after a user enters a query. Modern SERPs include organic results, paid ads, featured snippets, People Also Ask boxes, knowledge panels, image packs, video results, and AI-generated answers.
Why it matters
Understanding SERP features helps you optimize for how results actually appear, not just for blue-link rankings.
serpsearch-resultsgoogle
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