Local SEO
Reviews
Customer feedback on Google Business Profile and other platforms that influences local search rankings.
CurrentLast updated: 2026-09-16
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Definition
Local SEOReviews are customer feedback left on Google Business Profile and other platforms. Reviews influence local search rankings, particularly through their quantity, recency, and sentiment. Google's guidelines prohibit buying reviews or reviewing your own business.
Why it matters
Reviews are a key local ranking factor and significantly influence consumer decisions.
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