Local SEO
Google Business Profile
Google's free tool for businesses to manage their presence on Google Search and Maps.
CurrentLast updated: 2026-09-16
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Definition
Local SEOGoogle Business Profile (formerly Google My Business) is a free tool that lets businesses manage how they appear on Google Search and Maps. It includes business name, address, hours, photos, posts, and reviews. An optimized profile is the foundation of local SEO.
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