Local SEO
Local Ranking
How search engines rank local businesses based on relevance, distance, and prominence.
CurrentLast updated: 2026-09-16
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Definition
Local SEOLocal ranking refers to how search engines rank local businesses in the local pack and map results. Google uses three primary factors: relevance (how well the business matches the query), distance (how close the business is to the searcher), and prominence (how well-known the business is).
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