Local SEO
Local SEO
The practice of optimizing a website to appear in location-based search results.
CurrentLast updated: 2026-09-16
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Definition
Local SEOLocal SEO is the practice of optimizing a website to appear in location-based search results, including the local pack, Google Maps, and "near me" queries. It relies on Google Business Profile, local citations, reviews, and consistent NAP (Name, Address, Phone) information across the web.
Why it matters
For businesses serving specific geographic areas, local SEO is the primary way to capture nearby customers.
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