Keywords & Search Intent
Long-Tail Keyword
A specific, lower-volume search query that is typically more targeted and easier to rank for.
Definition
Keywords & Search IntentA long-tail keyword is a specific, multi-word search query with relatively low search volume. Long-tail keywords are easier to rank for than head terms and tend to convert better because they capture more specific intent. Collectively, long-tail queries can drive significant traffic.
Why it matters
Long-tail keywords offer less competition and higher conversion rates, making them valuable for new or niche sites.
Example
"best running shoes for flat feet" is a long-tail keyword, while "running shoes" is a head term.
Related terms
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