SEO Fundamentals
Search Intent
The underlying goal a user has when entering a search query.
Definition
SEO FundamentalsSearch intent is the underlying goal a user has when entering a search query. It is typically categorized as informational (learning), navigational (finding a specific site), commercial (researching before buying), or transactional (ready to buy). Matching page content to search intent is fundamental to modern SEO.
Why it matters
Google ranks pages that satisfy what the searcher actually wants, not just pages that contain the keyword.
Example
A searcher typing "best running shoes" wants comparisons and reviews (commercial), while "buy Nike Pegasus 40" wants a product page (transactional).
Common misconceptions
- Search intent is fixed — it can shift over time as new formats and content types emerge.
Let's talk
Your next customer might not click a blue link — they'll ask an AI. Be the answer.
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