Keywords & Search Intent
Keyword
A word or phrase that users type into search engines, which SEO practitioners target with content.
CurrentLast updated: 2026-09-16
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Definition
Keywords & Search IntentA keyword is a word or phrase that people enter into search engines. In SEO, keywords are the queries that content is designed to rank for. Modern keyword research focuses on search intent and topic relevance rather than exact-match keyword targeting.
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