Local SEO

Location Page

A dedicated page for a specific business location, optimized for local search.

CurrentLast updated: 2026-09-16
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Definition

Local SEO

A location page is a dedicated page on a website for a specific business location. It typically includes the location's address, phone number, hours, services, and unique local content. Location pages should contain genuinely unique information, not template content with city names swapped.

Common misconceptions

  • Creating hundreds of near-identical location pages helps local SEO — doorway pages can be demoted.
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