Local SEO
NAP
Name, Address, and Phone number — the core business information that must be consistent across the web.
CurrentLast updated: 2026-09-16
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Definition
Local SEONAP stands for Name, Address, and Phone number. Consistent NAP information across your website, Google Business Profile, and local directories is essential for local SEO. Inconsistencies confuse search engines and reduce confidence in your business information.
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