SERP & Search Appearance
Knowledge Panel
An information box on the SERP showing facts about an entity, sourced from Google's Knowledge Graph.
CurrentLast updated: 2026-09-16
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Definition
SERP & Search AppearanceA knowledge panel is an information box that appears on the SERP for queries about entities (people, places, organizations, things). It displays facts sourced from Google's Knowledge Graph and third-party sources. Knowledge panels are not controlled by website owners, though entities can claim some panels.
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