Entities & Semantic SEO

Entity

A specific, identifiable thing — person, place, organization, concept — that search engines can understand.

CurrentLast updated: 2026-09-16
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An entity is a specific, identifiable thing — a person, place, organization, concept, or object — that search engines can understand independently of language. Entities are the building blocks of semantic search. Google's Knowledge Graph is a database of entities and their relationships.

Why it matters

Search engines increasingly understand the web in terms of entities rather than keywords. Entity optimization is central to modern SEO.

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