Entities & Semantic SEO
Google Knowledge Graph
Google's database of entities and their relationships, powering knowledge panels and semantic search.
CurrentLast updated: 2026-09-16
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Definition
Entities & Semantic SEOGoogle Knowledge Graph is Google's database of entities and their relationships, launched in 2012. It powers knowledge panels, entity understanding, and semantic search capabilities. The Knowledge Graph allows Google to understand queries in terms of real-world things rather than just keyword strings.
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