Entities & Semantic SEO
Semantic Search
A search approach that understands the meaning of queries and content rather than just matching keywords.
CurrentLast updated: 2026-09-16
Back to glossary
Definition
Entities & Semantic SEOSemantic search is an approach to search that understands the meaning of queries and content rather than just matching keywords. It uses entities, natural language processing, and knowledge graphs to understand intent and context. Google's Hummingbird update in 2013 marked a major shift toward semantic search.
semanticsearchmeaning
Let's talk
Your next customer might not click a blue link — they'll ask an AI. Be the answer.
Book a free strategy call and I'll audit your visibility across Google, AI Overviews, ChatGPT, and Perplexity — then map out exactly what it takes to be found and cited.