GEO — Generative Engine Optimization
Generative Engine Optimization (GEO)
The practice of optimizing content to be cited by generative AI search engines.
Definition
GEO — Generative Engine OptimizationGenerative Engine Optimization (GEO) is the practice of optimizing content to be cited and referenced by generative AI search engines like Google AI Overviews, ChatGPT, and Perplexity. GEO focuses on making content machine-readable, authoritative, and easily synthesized by LLMs. It complements traditional SEO by targeting a new layer of search visibility.
Why it matters
Generative engines are becoming a primary way users find information. Being cited by them is the new frontier of search visibility.
Let's talk
Your next customer might not click a blue link — they'll ask an AI. Be the answer.
Book a free strategy call and I'll audit your visibility across Google, AI Overviews, ChatGPT, and Perplexity — then map out exactly what it takes to be found and cited.