GEO — Generative Engine Optimization
AI Citation
When an AI-generated answer includes a link or reference to a source page.
EmergingLast updated: 2026-09-16
Back to glossary
Definition
GEO — Generative Engine OptimizationAn AI citation occurs when an AI-generated answer includes a link or reference to a source page. Citations are the generative search equivalent of organic rankings — they drive traffic and establish authority. AI citations appear in Google AI Overviews, Perplexity, and ChatGPT search results.
Why it matters
AI citations are the primary way generative engines drive traffic to source pages, making them the new equivalent of ranking.
citationailinks
Let's talk
Your next customer might not click a blue link — they'll ask an AI. Be the answer.
Book a free strategy call and I'll audit your visibility across Google, AI Overviews, ChatGPT, and Perplexity — then map out exactly what it takes to be found and cited.