GEO — Generative Engine Optimization
Generative Engine
An AI system that generates answers by synthesizing information from retrieved sources.
Industry TermLast updated: 2026-09-16
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Definition
GEO — Generative Engine OptimizationA generative engine is an AI system that generates answers by retrieving relevant sources and synthesizing information from them. Examples include Google AI Overviews, ChatGPT with search, and Perplexity. Generative engines combine retrieval (RAG) with generation (LLM synthesis).
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