SEO Analytics & Measurement
GA4
Google Analytics 4, the current version of Google Analytics, replacing Universal Analytics.
CurrentLast updated: 2026-09-16
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Definition
SEO Analytics & MeasurementGA4 (Google Analytics 4) is the current version of Google Analytics, replacing Universal Analytics in July 2023. GA4 uses an event-based data model (rather than session-based) and integrates web and app analytics. It offers different reports and metrics compared to Universal Analytics.
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