SEO Fundamentals
Organic Traffic
Visitors who arrive at a website by clicking unpaid search engine results.
CurrentLast updated: 2026-09-16
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Definition
SEO FundamentalsOrganic traffic refers to visitors who reach a website by clicking organic (unpaid) listings on a search engine results page. It excludes traffic from paid ads, social media, direct visits, and referral links.
Why it matters
Organic traffic is the primary output metric of SEO and a key indicator of search visibility.
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