SEO Analytics & Measurement
Google Analytics (GA)
Google's web analytics platform for tracking website traffic and user behavior.
CurrentLast updated: 2026-09-16
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Definition
SEO Analytics & MeasurementGoogle Analytics is Google's web analytics platform that tracks website traffic, user behavior, and conversions. The current version is GA4. Google Analytics provides data on traffic sources, user demographics, engagement, and conversion events. It complements Google Search Console for SEO measurement.
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