SEO Analytics & Measurement
Conversion Rate
The percentage of visitors who complete a desired action on a website.
CurrentLast updated: 2026-09-16
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Definition
SEO Analytics & MeasurementConversion rate is the percentage of website visitors who complete a desired action (purchase, signup, form submission). For SEO, organic conversion rate measures how effectively organic traffic converts. Conversion rate is tracked in Google Analytics and is a key business metric.
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