SEO Analytics & Measurement
Attribution
The process of assigning credit for conversions to the channels that contributed to them.
CurrentLast updated: 2026-09-16
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Definition
SEO Analytics & MeasurementAttribution is the process of assigning credit for conversions to the marketing channels that contributed to them. In SEO, attribution determines how much credit organic search gets for conversions. Multi-touch attribution recognizes that users may interact with multiple channels before converting.
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