On-Page SEO
Anchor Text
The clickable text of a hyperlink that provides context about the destination page.
CurrentLast updated: 2026-09-16
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Definition
On-Page SEOAnchor text is the visible, clickable text of a hyperlink. It provides context to both users and search engines about the linked page's topic. Descriptive, natural anchor text is valuable. Over-optimized exact-match anchor text at scale can appear manipulative.
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