On-Page SEO
Internal Linking
Links between pages on the same website that help users navigate and search engines discover content.
CurrentLast updated: 2026-09-16
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Definition
On-Page SEOInternal linking refers to hyperlinks between pages on the same website. Internal links help users navigate related content and help search engines discover pages and understand topical relationships. Contextual internal links within content pass relevance signals and link equity.
Why it matters
A strong internal linking structure distributes link equity, aids crawlability, and helps search engines understand site architecture.
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