Links & Authority
Link Equity
The ranking value or authority passed from one page to another through hyperlinks.
Industry TermLast updated: 2026-09-16
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Definition
Links & AuthorityLink equity (also called "link juice") is the ranking value or authority passed from one page to another through hyperlinks. When a page links to another, it passes a portion of its link equity. Internal and external links both pass equity. Nofollow links historically did not pass equity, though Google now treats nofollow as a hint.
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