Links & Authority
Backlink
A link from another website pointing to your site.
CurrentLast updated: 2026-09-16
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Definition
Links & AuthorityA backlink is a link from another website that points to your site. Backlinks from authoritative, relevant sites are among Google's strongest ranking signals. Quality matters more than quantity — a single relevant link from a trusted source can be more valuable than hundreds of low-quality links.
Why it matters
Backlinks remain one of Google's most important ranking signals, acting as votes of confidence from other sites.
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