Case Study
GEO Citations for a Language Localization Consultancy
A language localization consultancy wanted to be cited by AI engines. Entity optimization and structured data led to citations in ChatGPT, Perplexity, and Google AI Overviews for 25 target queries.
25 queries
AI engine citations
12 queries
ChatGPT recommendations
8 queries
Perplexity citations
19
Inbound AI-driven leads
Challenge
A language localization and translation consultancy was invisible in AI-generated answers. When potential clients asked ChatGPT or Perplexity for localization recommendations, the consultancy was never mentioned. They had decent organic rankings but zero AI visibility.
Strategy
- Entity optimization: defined and strengthened the brand entity across the web
- Structured data for LLM readability: Organization, Service, and Review schema
- Citation-worthy content: published original industry research and definitive guides
- Digital PR for entity reinforcement: secured mentions on 12 authoritative domains
- AI citation monitoring: tracked brand appearances across ChatGPT, Perplexity, and Gemini
Execution
- Implemented comprehensive Organization and Service schema with entity linking
- Published 3 original research pieces that AI engines naturally cite
- Secured mentions on 12 industry-authoritative sites including 3 .edu domains
- Created a brand knowledge panel through consistent entity signals
- Set up weekly AI citation tracking across 4 AI engines for 40 target queries
Results
25 queries
AI engine citations
12 queries
ChatGPT recommendations
8 queries
Perplexity citations
19
Inbound AI-driven leads
"Six months ago, no AI engine knew we existed. Today, we're cited in ChatGPT and Perplexity answers for our core services. The leads coming from AI-driven discovery are some of the most qualified we've ever had."
Director, Language Localization & Translation Consultancy
a language localization & translation consultancy
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