SEO Fundamentals
Search Ranking
The position at which a page appears in search results for a given query.
CurrentLast updated: 2026-09-16
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Definition
SEO FundamentalsSearch ranking is the position at which a specific page appears in search results for a given query. Rankings are determined by search engine algorithms that evaluate hundreds of signals including relevance, authority, and user experience. Rankings fluctuate based on location, personalization, and algorithm updates.
Why it matters
Higher rankings generally lead to more clicks, though SERP features and AI answers have changed where clicks actually go.
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