SERP & Search Appearance
People Also Ask (PAA)
A SERP feature showing expandable questions related to the search query.
CurrentLast updated: 2026-09-16
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Definition
SERP & Search AppearancePeople Also Ask (PAA) is a SERP feature that displays a box of expandable questions related to the user's search query. Clicking a question expands it to show a snippet answer from a ranking page. PAA boxes appear for many informational queries and are a target for content optimization.
Why it matters
PAA boxes offer additional SERP visibility beyond standard rankings and reveal related questions users ask.
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