AEO — Answer Engine Optimization
Question-Based Search
Search queries phrased as natural language questions.
CurrentLast updated: 2026-09-16
Back to glossary
Definition
AEO — Answer Engine OptimizationQuestion-based search refers to queries phrased as natural language questions (e.g., "How do I fix a leaky faucet?"). With the rise of voice search and AI assistants, question-based searches have increased. Optimizing for question-based search involves creating content that directly answers common questions.
questionssearchvoice
Let's talk
Your next customer might not click a blue link — they'll ask an AI. Be the answer.
Book a free strategy call and I'll audit your visibility across Google, AI Overviews, ChatGPT, and Perplexity — then map out exactly what it takes to be found and cited.