Links & Authority
PageRank
Google's original algorithm for measuring the importance of pages based on the quantity and quality of links pointing to them.
CurrentLast updated: 2026-09-16
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Definition
Links & AuthorityPageRank is Google's original algorithm for measuring page importance based on incoming links. Named after Larry Page, it assigns a score to each page based on the number and quality of links pointing to it. While Google stopped publishing visible PageRank scores in 2016, a version of PageRank is still used internally.
Common misconceptions
- PageRank is dead — a version is still used internally, though the public Toolbar PageRank was discontinued.
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