SEO Fundamentals
Impressions
The number of times a page appears in search results, regardless of whether it is clicked.
CurrentLast updated: 2026-09-16
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Definition
SEO FundamentalsImpressions measure how many times a page appears in search results for a given query, regardless of whether users click on it. Google Search Console tracks impressions as a key metric alongside clicks, CTR, and average position.
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