SERP & Search Appearance
Image Pack
A row of images in search results for queries where visual content is relevant.
CurrentLast updated: 2026-09-16
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Definition
SERP & Search AppearanceAn image pack is a horizontal row of images that appears in search results for queries where visual content is relevant. Clicking an image navigates to the image search results. Image packs are an opportunity for sites with strong visual content to gain SERP visibility.
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