Emerging Search Concepts
Visual Search
Searching using images rather than text, via camera input or image upload.
EmergingLast updated: 2026-09-16
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Definition
Emerging Search ConceptsVisual search is a search paradigm where users search using images rather than text. Google Lens, Circle to Search, and Pinterest Lens are examples. Visual search enables users to point a camera at an object to find information about it. It creates new optimization opportunities for image-rich content.
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