GEO — Generative Engine Optimization
Generative Search Optimization
The practice of optimizing content for visibility in generative search results.
EmergingLast updated: 2026-09-16
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Definition
GEO — Generative Engine OptimizationGenerative search optimization is the practice of optimizing content to appear in generative search results — the AI-generated answers that appear at the top of search results or in AI chat interfaces. It overlaps with GEO and AEO, focusing on content structure, authority, and machine-readability.
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