Technical SEO
Faceted Navigation
A navigation system that lets users filter content by attributes, common on e-commerce sites.
Definition
Technical SEOFaceted navigation is a filtering system that lets users refine content by attributes like color, size, or price. It is common on e-commerce sites. While useful for users, faceted navigation can generate thousands of URLs that waste crawl budget and create duplicate content. Proper management requires canonicalization, robots.txt, or parameter handling.
Why it matters
Uncontrolled faceted navigation is one of the most common causes of crawl budget waste and index bloat on e-commerce sites.
Example
A shoe store with filters for brand, color, size, and price can generate thousands of URLs. Without proper canonicalization, many are low-value duplicates.
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