Technical SEO
Duplicate Content
Content that appears in more than one location, either on the same site or across sites.
CurrentLast updated: 2026-09-16
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Definition
Technical SEODuplicate content refers to substantial blocks of content that appear in more than one location. Within a site, it can be caused by URL parameters, printer-friendly pages, or category sorting. Across sites, it can result from scraped or syndicated content. Google does not penalize duplicate content but may choose one version to rank.
Common misconceptions
- Google penalizes duplicate content — it does not. It may choose one version and filter out others.
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