Entities & Semantic SEO
Entity Salience
How prominently and importantly an entity features within a piece of content.
CurrentLast updated: 2026-09-16
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Definition
Entities & Semantic SEOEntity salience refers to how prominently and importantly an entity features within a piece of content. Search engines use salience scoring to determine the central topic of a page. An entity that is mentioned frequently and in key positions (title, headings, early content) has higher salience.
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