GEO — Generative Engine Optimization
AI Search Visibility
A brand's overall presence across AI-powered search platforms and answer engines.
EmergingLast updated: 2026-09-16
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Definition
GEO — Generative Engine OptimizationAI search visibility is a brand's overall presence across AI-powered search platforms and answer engines, including Google AI Overviews, ChatGPT, Perplexity, and Claude. It encompasses mentions, citations, link recommendations, and brand references in AI-generated responses.
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Your next customer might not click a blue link — they'll ask an AI. Be the answer.
Book a free strategy call and I'll audit your visibility across Google, AI Overviews, ChatGPT, and Perplexity — then map out exactly what it takes to be found and cited.