AEO — Answer Engine Optimization
Answer Visibility
How prominently a source appears as the answer in answer engines and AI-generated responses.
Industry TermLast updated: 2026-09-16
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Definition
AEO — Answer Engine OptimizationAnswer visibility refers to how prominently a source appears as the answer in answer engines, AI Overviews, and AI-generated responses. It is the AEO equivalent of search ranking. Answer visibility includes being cited as a source, having content quoted in the answer, or being the featured snippet.
Why it matters
As more searches end with AI-generated answers, answer visibility is becoming as important as traditional ranking.
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Your next customer might not click a blue link — they'll ask an AI. Be the answer.
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