Keywords & Search Intent
Transactional Intent
A search intent where the user is ready to make a purchase or take a specific action.
CurrentLast updated: 2026-09-16
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Definition
Keywords & Search IntentTransactional intent describes searches where the user is ready to buy or take a specific action. Examples include "buy Nike Pegasus 40" or "SEO consultant hire." Content targeting transactional intent should facilitate the desired action with clear CTAs and product/service pages.
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